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Sinar Mas Product Launch — SmartHome Series
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Product LaunchFMCG / Property2025

Sinar Mas Product Launch — SmartHome Series

An exclusive press conference and VIP launch event for 350 media, investors, and partners introducing the new SmartHome Series to the Indonesian market.

Client

Sinar Mas

Location

The Ritz-Carlton Jakarta, Pacific Place

Attendees

350

Year

2025

The Challenge

Delivering a tech-forward product reveal that would generate strong media coverage while creating a premium brand experience for high-profile VIP guests simultaneously.

Our Solution

Designed a reveal room with projection mapping on a custom product pedestal, live streaming to 500+ online viewers, curated media kit, and a private VIP lounge with product demo stations.

Sinar Mas Product Launch — SmartHome Series 2
Sinar Mas Product Launch — SmartHome Series 3

Results

  • 38 media outlets covered the launch

  • Product reveal video: 120K views in 72h

  • 500+ simultaneous live stream viewers

  • All 350 VIP attendees rated experience 5/5