Trade Show in Jakarta: Complete Exhibitor Guide

# Trade Show in Jakarta: Complete Exhibitor Guide Exhibiting at a trade show in Jakarta is one of the fastest ways to generate leads and build brand awareness. But it requires preparation. Here is everything you need to know as an exhibitor. ## Why exhibit at trade shows ### Direct access to buyers Trade shows bring together buyers and sellers in one place. Attendees are there specifically to discover new products and services. This is not cold outreach. This is warm introduction. ### Brand visibility Your booth is your billboard. When done right, it attracts attention, communicates your value, and creates memorable impressions. ### Lead generation Trade shows are lead generation machines. You meet potential customers face-to-face, demonstrate your products, and collect contact information. ### Market intelligence You see competitors, learn industry trends, and understand customer needs firsthand. ## Major trade shows in Jakarta ### JIExpo Kemayoran The largest exhibition venue in Jakarta. Hosts major trade shows across industries. Capacity: 50,000+ sqm. Best for: Large exhibitions, international trade shows. Location: Central Jakarta. ### Jakarta Convention Center Premium venue in Senayan. Good for high-end exhibitions. Capacity: 12,000 sqm. Best for: Premium exhibitions, government events. Location: Senayan, Central Jakarta. ### ICE BSD City Modern facility in Tangerang. Growing exhibition destination. Capacity: 50,000 sqm. Best for: Tech exhibitions, consumer expos. Location: Tangerang (south of Jakarta). ## Planning your exhibition ### 6 months before Define your goals: leads, sales, brand awareness, partnerships. Set your budget: booth, travel, materials, marketing. Research trade shows: which ones attract your target audience. Apply for booth space: popular shows book up fast. ### 4 months before Design your booth: what will attract attention? Order booth materials: graphics, displays, promotional items. Plan your staff: who will staff the booth? Create marketing materials: brochures, business cards, samples. ### 2 months before Confirm logistics: shipping, installation, dismantling. Train your staff: what to say, how to qualify leads. Plan your booth activities: demos, presentations, giveaways. Promote your presence: social media, email, website. ### 1 month before Finalize materials: check everything is ready. Ship materials to venue: allow time for customs if international. Brief your team: roles, schedule, objectives. Prepare lead capture: forms, business cards, follow-up plan. ## Booth design basics ### Size considerations **9 sqm (standard):** One wall, counter, basic branding. Good for individuals. **18-36 sqm (custom):** Multiple walls, demo areas, storage. Good for companies. **36+ sqm (premium):** Island or double-deck. Good for major brands. ### Design principles Attract attention from a distance. Communicate your value proposition quickly. Create a comfortable space for conversations. Showcase your products or services. Make it easy for staff to engage visitors. ### Common mistakes Too much text: Keep it simple and scannable. Poor lighting: Make your booth bright and inviting. No clear CTA: Tell visitors what to do next. Cluttered space: Keep pathways clear for flow. No seating: Visitors need a place to rest. ## Staffing your booth ### Who should staff Knowledgeable staff who can answer questions. Friendly personalities who enjoy meeting people. Decision-makers who can close deals. Diverse team to match diverse visitors. ### Staff training Know your products and services inside out. Understand your target customer profile. Practice your elevator pitch. Know how to qualify leads. Understand the follow-up process. ### Staff management Clear roles and responsibilities. Scheduled breaks to stay fresh. Daily debriefs to share learnings. Incentives for top performers. ## Lead generation at trade shows ### Before the show Promote your booth on social media. Email your existing contacts. List your booth on the show directory. Schedule meetings with key prospects. ### During the show Engage every visitor (not just your target). Ask qualifying questions. Collect contact information. Take notes on conversations. Schedule follow-up meetings. ### After the show Follow up within 24-48 hours. Send personalized messages referencing your conversation. Schedule meetings with hot leads. Add leads to your CRM. Analyze what worked and what did not. ## Budget planning Booth costs in Indonesia: Standard booth (9 sqm): Rp 15-30 million. Custom booth (18-36 sqm): Rp 30-80 million. Premium booth (36+ sqm): Rp 80-200 million. Additional costs: Booth design and construction. Graphics and printing. Furniture and equipment. Transportation and logistics. Staff travel and accommodation. Marketing materials. Lead capture technology. ## Working with EO Jakarta We help exhibitors at trade shows in Jakarta: Booth design and construction. Logistics management (customs, shipping, handling). Staff coordination and support. Marketing and lead capture. On-site execution. --- Exhibiting at a trade show in Jakarta? [Contact EO Jakarta](/request-proposal). We help you succeed at Indonesian exhibitions.